Social trading refers to models in which the trading decisions of a third party - a so-called signal provider or strategy provider - are observed, subscribed to or automatically implemented by other market participants in their own trading accounts.
This can be done:
The main attraction lies in the delegation: your own analysis, decision-making and market observation are replaced by trust in a third-party strategy.
Social trading addresses several basic human motives:
Even automated signaling models reinforce this effect, as they give the impression that objective rules are implemented without emotion.
Following signals only answers one question: How does my account develop if I accept other people's decisions unfiltered?
It does not answer:
This makes social trading fundamentally different from proprietary trading: The subscriber experiences results, but not the creation process.
Signaling strategies are intransparent in nature, even if key figures are disclosed.
Typical black box characteristics:
Even detailed performance charts do not change this. They show what happened - not why.
Thus, a signaling strategy is no different from a machine with unknown functionality: It provides outputs without revealing its internal states.
Track records of signaling strategies bundle several biases:
For the signal provider, drawdowns are part of his system. For the subscriber, they are real account stress. This asymmetry is structural - not moral.
Demo strategies combine several risk factors:
What works in the demo is not wrong, but it is optimized for a value-free reality.
When such strategies are mirrored on real money accounts of third parties, a break occurs: decisions without real consequence become results with real consequences - but only for the subscriber.
The following errors in thinking often occur with automated following:
This overlooks the fact
Automation does not replace responsibility – it merely shifts it.
Signaling strategies should not be regarded as investment solutions, but as external decision models.
Central evaluation questions are:
The less insight there is, the closer the strategy comes to a black box risk.
Useful if:
Problematic if:
Information asymmetry describes a situation in which the parties involved do not have the same level of knowledge - especially when one side has structurally more information about processes, incentives and consequences than the other.
In the context of trading and investment platforms, this means:
This knowledge gap is not impermissible per se. However, it becomes relevant when decisions are made on the basis of incomplete transparency.
Many platforms present themselves to the outside world as a technical infrastructure or neutral intermediary. It often remains unclear:
The surface shows functionality - not the economic architecture behind it. The more intuitive and playful a platform appears, the less often people ask who benefits from which behavior.
In many business models, value is not created through long-term user success, but through:
interaction models such as:
are particularly suitable for bridging doubts and triggering activity. The economic benefit comes before the result.
A conflict of interest arises where:
In such constellations, there is a tension between:
This conflict is not necessarily openly visible - it is systemic. The less transparently incentives are communicated, the greater the information asymmetry.
(Fin)Influencers combine three roles:
This is often not recognizable to outsiders:
Their effect is particularly strong because:
This creates a double asymmetry: knowledge advantage Influence through authority
Numbers, curves and rankings create an objective impression. They appear neutral - even if they are not.
In combination with:
a strong activation narrative emerges: "Others are doing it too - so it can't be wrong."
This dynamic reinforces asymmetries because: